The brands aim is to feels like an old favorite: familiar, inviting, and full of connection.
Hollow's
The Hollow is a fictional coffee shop inspired by the charm of Yale University and the nostalgic, small-town atmosphere of Gilmore Girls. Blending collegiate tradition with cozy fall character, the brand creates a welcoming gathering place for students, professors, locals, and coffee lovers alike. At the heart of the brand is Dan, Yale's beloved mascot, bringing personality and a sense of connection to the identity. Drawing inspiration from Ivy League culture, autumn in Stars Hollow, Journalistic drive, and the warmth of a coffee shop, The Hollow balances timeless collegiate aesthetics with a fresh, approachable personality.